Client
Secret Medical Company
Year
2015
Related Project
Description
Addressing consequences of a chronic condition with design
keywords
inclusive design, health, design research, empathetic design
Empathetic Design Solutions
We helped a global medical company understand current issues around medication routines in women and men with a lifelong condition and looked at how they can be addressed through aspirational, empathetic design.

We achieved this by investigating the psychosocial consequences a chronic condition can trigger in people (shame, low self-esteem) and devised hopeful design propositions that have the potential to restore sufferers’ wellbeing, boost their confidence and encourage engagement with the medication.