Noticing that the digital gifting experience was lacking the special feeling associated with giving a physical gift, we set ourselves to discover how to harmoniously integrate the ceremony and tangibility of the analog with the connectivity of the digital.

Following this idea further we designed a smart, sharable mobile computing accessory that customised the digital experience, making it possible to gift digital presents that are full of personal meaning and utterly unique.

This project also showed how understanding people’s mental models can help create a digital product that feels as familiar as a physical one, allowing for a more human experience in the world of mobile computing.