Client intuition, immersive research, coherent design, invisible technology, and principles of magic are the strands of our innovation process.

It is this precise alchemy that enables us to create a clear and pure design experience which looks and feels effortless, but is completely underpinned by precision, skill and craft.

We draw from myriad disciplines: electronics, interaction, industrial design, visual communication, art and magic thinking to create timeless and purposeful products and environment that have the power to elicit surprise and delight in the people we design for.

Specifically, our services include:
We look into human needs, expectations and dreams to reveal the radical insights that will open up new strategic directions and lead to untapped innovation opportunities.
Bespoke ethnographic research
Trend, technology and material research
UX mapping
Strategic insights and opportunities finding
We take those radical insights and use design to translate them into tangible products that fit seamlessly into people’s lifestyles, improving their quality of life with their calm, timeless aesthetic.
Concept generation
Creative direction
Industrial design
Experience design (UX and UI)
Internet of things (IoT)
Interactive prototyping
We capture and share the journey from research to radical design solution - the findings, insights, methods and final vision we used in our innovation process - through engaging imagery.
Concept films & photography
Research documentaries
Experiential user testing
Design Communication
We help forward-looking organisations to develop the mindsets and skillsets of designers and inventors so they can apply them to the multiple strands of their work.
Design thinking workshops
Bespoke talks on human-centered design, magic in experience design, IoT
Mentoring for businesses and academia
Knowledge Transfer
Selected Clients
IxDA Interaction Award
Paper Phone, Best Concept
Fast Company Innovation by Design Award
Envelope, Honourable Mention, Experimental Category
Dezeen Awards
Emerging Design Studio Longlist
London Design Award
Envelope, Product Concept, Silver
IxDA Interaction Award
Magic UX, Best Concept
Webby Award
Magic UX, Official Nominee
Innovation by Design Award, Fast Company
Magic UX, Honourable Mention, Experimental Category
London Design Award
Magic UX, Gold Award
NOW Award
Magic UX, Concept Digital Category
Red Dot Product Design Award
CES Innovation Awards Honoree
Helen Hamlyn Alumni Award: Winner
Award for Services to Inclusive Design
Red Dot Product Design Award
QardioCore, Nominee: Category Product Design
Design of the Year Award, Design Museum
QardioArm, Nominee: Category Product Design
Design of the Year Award, Design Museum
Bit Planner, Nominee: Category Design
CES Innovation Award
QardioCore, Honourable Mention: Category Wearable Technology and Fitness, Sport & Biotech
Red Dot Product Design Award
QardioArm, Category Product Design
UX Award
QardioArm, Honourable Mention
IxDA Interaction Award
BitPlanner, Shortlisted
IxDA Interaction Award
Out Of The Box, Best Concept: Category Empowering
Industrial Design Fellowship
Awarded to Adrian Westaway, Royal Commission of The Exhibition of 1851
IDEA Award
Out Of The Box, Bronze Winner: Category Packaging and Graphic
Michael Peters Award for Multi-disciplinary Collaboration
Platform, Awarded to Clara Gaggero
James Dyson Innovation Fellowship
Awarded to Adrian Westaway, James Dyson Foundation
Help The Aged Award for Independent Living
Awarded to Clara Gaggero Westaway, Helen Hamlyn Centre, Royal College of Art
Helen Hamlyn Award for Creativity: Winner
Awarded to Clara Gaggero Westaway, Helen Hamlyn Centre, Royal College of Art
Award for Multidisciplinary Collaboration: Winner
Dotzero, Category Design for Our Future Selves, Royal College of Art