Consisting of a series of original window displays, this online shopping experience allows people from anywhere in the world to become store-owners without owning physical stock, just by curating a compelling visual display of items. Inspired by physical world interactions the store owners would start dialogs, curate collections, offer advice and share ideas with their customers.

Much like a Pinterest board, the stores’ success relies entirely on their owners capacity to attract customers solely by telling a story, making the online shopping experience as personal and enjoyable as a fine physical one.