Impact Report 2023: What we have done to reduce our impact on the planet
As designers, we understand that we have a responsibility to create products and experiences that contribute in a positive way to the world we live in.

From the outset we have been led by our guiding principles:
1. We aim to create delight and wonder in positive climate choices, making sustainable options joyful as well as better for the future of humankind.
2. We improve the user experience, making sustainable choices convenient, and not compromising on the usefulness of the product or service.
3. Our very early stage R&D with users can exponentially affect the sustainability of a product. The European Commission’s Science Hub estimates that “80% of all product-related environmental impacts are determined during the design phase of a product.”
4. Our natural resourcefulness means that we design using existing technology wherever possible, only recommending new products or services where there is a need.

Our commitment to sustainability remains steadfast. Through our ongoing partnership with Ecologi, we continue to offset our emissions by planting trees and supporting projects that reduce greenhouse gas emissions. Explore our expanding forest here.

As part of our human-centred approach, we continue to be a part of the Living Wage Foundation to ensure our staff are paid
fairly.
As part of this, our employees continue to have a dedicated training budget each year, as well as a wellness budget for anything from meditation apps to gym membership. We’ve also kept our improved pension offering, annual leave allowance, flexible/hybrid working arrangements, as well as a cycle-to-work scheme, amongst others.

In 2022 & 2023, we have donated a total of £1,400 to a range of charities. In addition to our annual company donation, we have also given each of our employees the chance to donate up to £100 to a charity of their choice on their birthday.
We have been volunteering for the Crisis Support mornings at the Vineyard Community where, once a month, our team helps the centre serve breakfast and hot drinks to those in need.

Additionally, as part of our charitable work, we have partnered with Bristol University to explore how design can help users make more informed and sustainable decisions around the food they consume. In this project, we focused on six scenarios where users decide on what food to eat: at a cafe, at a restaurant, at a fast food chain, ordering takeaway, and online grocery shopping. We designed experiments around physical and digital touchpoints and created interventions that bring delight and convenience to create seamless experiences. Initial testing showed that 55% of participants found the eco-labels positively influenced their choices and increased awareness. You can read more about it here.

Thank you for your continued support as we strive to make a positive impact through thoughtful design and community engagement.
Post by adrian
Share on Twitter Facebook
More articles
In Conversation with Adam CheyerIn Conversation with Adam CheyerImpact Report 2023: What we have done to reduce our impact on the planetImpact Report 2023: What we have done to reduce our impact on the planetDesign Thinking & Innovation in Practice Masterclass with the Royal College of ArtDesign Thinking & Innovation in Practice Masterclass with the Royal College of Art