Secret Client
Altering consumer perception about a popular product with IoT
Experience Design, Connectivity, IoT, Magic, UX, UI, Product Design, Packaging
Magical Interactions
We helped a multinational consumer goods provider understand the feelings and experiences associated with a massively popular product used by men and women and looked at how their perception about the product could be altered through an elevating design experience.

Leveraging connectivity and invisible technology we formulated a design proposition that artfully merged the physical and the digital in an augmented experience that had the power to change perceptions around the routine associated with the product and inspire warm, positive feelings towards it.